Design should be responsible, empathetic and honest.

Will Cook is an award-winning designer who strives to create responsible, empathetic and honest products and experiences.

Through the application of Human Centered Design techniques such as interviews, journey mapping and more. Will is able to develop a strong understanding of a user base and get to the root of their problem, filtering out a users wants from their real needs. This enables him to identify unique opportunities where design can add value to their lives. Will’s recent experience working collaboratively with clients has given him an appreciation for the requirements of operating a business. Which has helped him to create delightful experiences for the user while also making sure the solutions are viable in a business environment.

Training as an Industrial Designer has allowed Will to develop a robust design process to prototype and test as quickly as possible in order to identify the promising ideas, which are taken forward to be tested with users to refine concepts and develop a truly special end result.An unwavering passion for creating delightful and responsible experiences coupled with a unique sensitivity to aesthetics has lead to Will receiving multiple Design Awards such as the New Zealand Best Design Awards Gold Pin and a Core 77 Design Award. It has also taken Will overseas to IMM Cologne to represent New Zealand in the Pure Talents contest.

Drop me an email at and let's discuss how we can create something great together.